General Knowledge Pt. XVII

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What is terroir?

Terroir is a French term that means soil or earth and is generally used torefer to all the physical and environmental characteristics in and around aparticular vineyard that influence the quality of wine — climate, soilcomposition and geographical location. Without a direct English equivalent,terroir specifically refers to the consistent, distinctive qualities in winethat are not the results of the variety of the grape or the skills of thegrower and winemaker.

What is sabre-raifling?

Sabre-rattling is an idiomatic phrase that originated in the early 20thcentury when an officer would threaten to draw his sabre. It usually refers toa flamboyant display of military power or as an implied threat like a companythreatening another with a lawsuit.

What are heartwood and sapwood?

Wood is, in fact, the secondary xylem formed by cambium (layers of tissues)during secondary growth. As the tree grows old, the wood at the centre ceasesto perform the function of conduction and is blocked with organic compoundslike oil, resins, and tannins, and develops a dark colour. This darkcolouredportion of the wood is called heartwood. The peripheral, light-coloured, betterwater-conducting wood is called sapwood.

What was austria’s currency before the euro wasintroduced?

From 1924 to 1938 and between 1945 to 1999, Austria’s currency was theschilling, which was divided into 100 groschen. Thereafter, the euro replacedthe schilling.

What’s special about the encoded cylinder?

The encoded cylinder refers to the Cyrillic Projector sculp ture by Americanartist James Sanborn which was created in the early 1990s. The 32-characterCyrillic alphabet has been used on it with the Russ ian word for ’shadow’ —TEHb — appearing several times.

What is the big read?

It is an initiative of the National Endowment for the Arts of Americadesigned to encourage book reading among citizens. The literature in focus ison American popular culture. The National Endowment has partnered the Instituteof Museum and Library Services and Arts Midwest. Support for the Big Read isgiven by the W K Kellogg Foundation and a grant by the Paul G Alien FamilyFoundation.

How old is tintin?

Tintin is 80 — he was created in post-war France by Belgian artist GeorgesRemi, who took the name of Herge. Tintin is a Belgian reporter, and has afaithful fox terrier called Snowy. The comic series first appeared on January10,1929, in a Belgian newspaper and was a hit with children. Later, Herge addedthe popular Captain Haddock, Professor Calculus, the two incompetentdetectives, Thomson an4 Thompson and the opera singer Bianca Castafiore.

What is zorbing?

Zorbing is an extreme adventure sport involving a ball made of PVC, alsocalled the zorb. The person, or persons,in case of ‘group zorbing’, getsinsideand the ball is closed. Itis then rolled down a hill. There are two ways tozorb: one involves getting wet.

What is the devil quartet?

The devil or ‘evil quartet’ is a sobriquet used to describe four majorcauses that have led to the accelerated rate of extinction of species. Thesecauses have been attributed mainly to human activities like extensivedeforestation and poaching.

Which is the oldest civilization?

The Sumerian civilization is the oldest civilization known to mankind. Theterm ‘Sumer’ is today used to designate southern Mesopotamia. In 3,000 BC, aflourishing urban civilization existed. China is the oldest survivingcivilization.

What is meant by “ceteris paribus’?

‘Ceteris paribus’ is a Latin phrase that means “with other things the same”.Ceteris paribus clauses are widely used in economics to simplify formulationand description of economic outcomes.

What is the governor’s ball at the academy awards?

The Governor’s Ball at the Academy Awards ceremony in Hollywood is itsconcluding event, and a celebration for the around 1,500 invitees, winners,nominees and other guests.

What is seaflux?

It is a study of the changes in oceans and its waves affected by momentum,heat and quantum of water. It involves creation of comparable datasets andconstant observation of the effect of heat and momentum on the ocean front.

What is a sungrazer?

When comets break up, smaller comets and sungrazers are formed. As theseapproach the sun, they break into smaller fragments before colliding into it.Sungrazers are classified into families and the largest is the Kreutz familywith over 500 sungrazers.

Why are zodiac signs named after animals?

The term ‘zodiac’ stands for animals. However, all zodiac signs do notrepresent animals, like Libra is represented by a balance. Astrologically andastronomically, zodiac signs are representative of various pattern formed bystars.

What does ‘jack of all trades’ mean?

‘Jack of all trades, master of none’ is a figure of speech used for a personwho is competent with many skills but is not outstanding in any particular one.The phrase was in common use during the 1600s and was used as a term of praise.‘Jack’ in those days was a generic term for ‘man’.

What is kosher rating?

By definition, Kosher is food prepared according to Orthodox Jewish law.Kosher rating is an internationally accepted symbol of purity and quality thatis both recognized and respected throughout the world. To achieve thisqualitymark, arabbi froma certified laboratoryis required toinspect theprocessing facilities, the formula of the stabilization method, themanufacturing process and all the ingredients in the products. The standard setare high and rigidly adhered to. Many religious groups throughout the world,especially the Jewish faith, perceive the Kosher mark as an accepted measure ofhigh quality.

Why is the black sea called so?

In ancient times, colours were assigned to the cardinal directions — withblack referring to the north. The Black Sea is an inland sea bou nd by Europe,Anatolia and the Caucasus, and is ultimately connected to the Atlantic Oceanvia the Mediterranean and Aegean Seas and various straits. It was also called“inhospitable” (dark area, black) before Greek colonization, because it wasdifficult to navigate, and because its shores were inhabited by savage tribes.The waters of the Black Sea appear darker than the Mediterranean because of itshydrogen sulphide layer that begins about 200 metres below the surface andsupports a uniciue microbial population which produces black sediments.

What is astrobiology?

A branch of astronomy that deals with the identification of habitableregions in the universe, the search for extraterrestrial life and effects ofouter space environments on living organisms. It is the study of the origin anddistribution of life in the universe. Astrobiology makes use of physics,chemistry, astronomy, biology, molecular biology, ecology, planetary science,geography and geology to investigate the possibility of life in otherworlds.

What is the benga blast?

Benga is the predominant style of popular music in Kenya performed inSwahili. It combines indigenous dance rhythms with guitar music. Daniel OwinoMisiani was a musician from Kenya and was known as the “the grandfather ofBenga”. In 1989, D.O. Misiani and Shirati Band produced an album called BengaBlast! This was a compilation of older material and two additional tracks, MegNyangiand Augustine Opiyo Ochino.

What is kangaroo touch?

Kangaroo touch is a technique used to encourage skin-to-skin contact betweena newborn, usually premature baby and its mother as this touch is believed tokeep it healthy It is also encouraged between siblings. The name comes from theway kangaroos hold their young in their pouches. Kangaroo touch or care is nowincreasingly promoted in hospitals for the many benefits the mother’s warmthprovides to the baby. It was initially developed to care for pre-term infantsthe way an incubator would in areas where it was not available.

What is a time capsule?

A time capsule is a cache of goods/information created to serve as a mode ofcommunication with people in the future. These may include archaeologists,anthropologists or historians. The capsules are sometimes buried at sites whereevents are held. The term has been used since about 1939. There are two typesof capsules: intentional and unintentional. Intentional time capsules areplaced somewhere deliberately, to be accessed at a particular future date.Unintentional capsules are usually archaeological in nature.

Why does a bull react violently to the colour red?

It is the movement of the cloth that makes the bull react violently as likemost mammals, the bull too is colourblind and cannot be affected by the colourof the cloth. When a matador moves a cloth (irrespective of the colour) infront of the bull, it perceives the movement as a threat and is angered, and asa result, reacts violently

What is the Cinderella effect?

The Cinderella effect is a term used by psychologists to describe the highincidence of stepchildren being physically or sexually abused, neglected ormurdered, or otherwise mistreated at the hands of their step parents at asignificantly higher rate than their genetic counterparts. It takes its namefrom the character Cindrella from the fairytale, who in the story was cruellytreated by her stepmother and stepsisters.

What is the origin of the term manhole?

The term manhole originated between 1785 and 1795. A manhole is a hole,usually with a round cover, through which a person may enter a sewer, drain,steam boiler, etc, especially one located in a city street. The word is aCombination of two words man and ‘hole”. However in today’s era of genderneutrality, some would argue that any use of the word ‘man’ in manhole isbiased and should be avoided.

Who are the Berbers?

Berbers are the indigenous people of North Africa. They were made up of manytribes but had managed to retain their culture, Hamitic language andconsiderable military power during successive invasions of their land. Someberbers were Christian, some Jewish and some maintained their polytheistreligion before being converted to Islam by the Arabs. The Berbers onceoccupied the entire stretch of land along the coast of Libya and Tunisiathrough Algeria, up to Morocco.

What is edupunk?

It is an education reform movement in which traditional methods teaching areset aside for a self-study approach, involving online technology — throughvirtual classrooms, downloadable tools and free learning material — as thefavoured mode for education People taking to edupunk believe in ado-it-yourself approach and many are driven to this sort of low-cost, even freeeducation, by a troubled economy. While free lectures and online classes maynot give one a degree, they can educate effectively.

What is a cloud burst?

A cloud burst is a form of torrential rainfall accompanied by hail andthunder. It is usually observed in high altitude areas and occurs due to theformation of a low pressure area on the top of a mountain. The low pressurezone attracts clouds to the top of the mountain with great force. When they hitthe peak, the moisture content is released in the form of rain. The state ofHimachal Pradesh witnesses the most number of cloud bursts. Valleys affected bycloud bursts are generally strewn with huge boulders brought down by the rain.Cloud bursts mainly occur in the Himalayas and can cause ramfall of up to 75 mmper hour.

What is the origin of the word —nat’?

In the United Kingdom, Australia and many other parts of the world, the word‘flat’ is used to mean an apartment or a house. It is derived from the Scottishword ‘fief which means the interior of a house. In Old English, flet meanshouse or floor. The word flat may also be linked to the “flatness” of theabode.

What are lemon laws and why are they called so?

Lemon laws are American state laws that provide a remedy for purchasers ofcars as compensation for vehicles that repeatedly fail to meet standards ofquality and performance. These cars are called lemons. The federal lemon lawprotects citizens of all states. State lemon laws vary from state to state andneed not necessarily cover used or leased cars. The rights afforded toconsumers by lemon laws may exceed the warranties expressed in purchasecontracts.

Why do men’s shirts have buttons on the left side while women’sshirts have them on the right?

The rationale dates back to over a century: men’s buttons are on the leftbecause men have always tended to dresK rhemseives and most men (and women, forthat matter) are right handed. Women’s buttons are on the right side becauseyears ago they re lied on their maids to help them get dressed. They would beright-hand ed and so when dressing someone else up would prefer to have the buttons on their right side (the left side of the garment).

What is an artificial coral?

Corals are porous marine animals that live at the bottom of the ocean. Coralattaches to a strong foundation and then grows to create a coral reef. Coralare naturally vibrant and colourful An artificial coral reef is a human madeunderwater structure, typically built for the purpose of promoting marine life.Artificial reefs also improve hydrodynamics and help control beach erosion.Making artificial coral also adds colour to an aquarium.

Who is a ghetto parent?

A bad parent is a ghetto parent — someone who does not care for, abuses andhits, and fails to give a good education and upbringing to his or her child.Basically, it is a style of parenting in which the parent has the mindset ofthose living in a ghetto. But there are many who shrink from using the term‘ghetto’ as it has racist and class connotations. Actually, a rich and educatedperson can also be a ghetto parent.

What is the gene revolution?

The gene revolution is the application of bio-technology in food production.It is of great potential to farmers as it provides them with disease-freeplanting material and develops crops that resist pests and diseases, reducinguse of chemicals that harm the environment and human health. It can providediagnostic tools and vaccines that help control devastating animal diseases. Itcan also improve the nutritional quality of staple foods such as rice andcreate new products for health and industrial uses.

What is a cogwheel train?

A cogwheel train is a train fitted with one or more cogwheels, which meshwith the toothed rail-rack, running usually between the normal rails. Thesystem, operating on rack and pinion arrangement, is used in regions wheretrains operate on steep heights within a short span of time. Most cogwheelrailways are mountain railways, although a few are transit railways 6rtramways, built to overcome a steep gradient in an urban environment. The firstcog railway was Middleton Railway, UK. Now it is a major tourist attraction ofJungfraujoch, Switzerland.

What is green accounting?

The term ‘green accounting’ hasn’t yet been fully defined. Most agree,however, that in order for a business to be able to reduce its carbonfootprint, it must first be able to measure it. Then, once the size of thecarbon footprint is known, a business must be able to report the data toregulators, taxation officials, carbon credit trading organizations and otherrelevant parties. Energy-reliant manufacturers and power-generating utilitiesfeel the most pressure to embrace green accounting, but companies in nearly allbusiness sectors can expect to do so at some level within the next fewyears.

What is a kangaroo court?

A kangaroo court describes sham judicial proceedings which are conductedwithout giving the rights of defence to the accused by invoking the expediencyclause. In this process, prosecution cases are taken up without witnesses andcross-examination. As the trial proceeds by leaps like a kangaroo, it is knownas kangaroo court. It may also mean punishing players in sports with fines forcoming late and other minor mistakes. Fines collected are given to charity.

Why is the Forbidden City called so?

The Forbidden City, also known as Palace Museum, is a walled section ofBeijing located right at its centre, enclosing the Imperial Palace, formerlythe residence of the emperor of China. The ‘Forbidden City’ is the Englishequivalent of the Chinese name ‘Zijin Cheng’ — Jin meaning forbidden, withreference to the fact that no one could enter or leave the walled city orCheng, without the emperor’s permission. Built in the early 15th century withover 1,000 buildings and a large collection of ancient wood structures, it isnow a major tourist at- traction and has been declared a World Heritage Site byUnesco.

What is a chop shop?

It is slang for an illegal business or unit where stolen cars or other goodsare disassembled and then sold. The other meaning stands for businesses whoseproducts, services or equipment are of questionable quality. The term gainedcurrency when US Senator Charles Schumer used it for Infosys and other ITcompanies, in context of the US losing jobs. Chop shop can also mean abrokerage that sells fraud non-existent equities. It is used colloquially forshops run by butchers or barbers.

Where is ‘magnetic’ hill in India?

India’s magnetic hill is located close to Leh and is alleged to havemagnetic properties strong enough to pull cars uphill. Locals and Indo-TibetanBorder Police personnel claim that aircraft passing through the area have tofly at a greater speed to avoid the pull the hill has on the aircraft in orderto avoid its radius which could cause the aircraft to jerk. Vehicles allegedlymove uphill even with the engines off. There are similar magnetic hills inMocton in Canada and New Brunswick in the USA.

What is a digital pet?

A digital or virtual pet is an artificial human companion that exists onlyin hardware. Interaction with the pet may or may not be goal-oriented. Ifinteraction with virtual pets is goal-oriented then the user must keep it aliveand even help it to grow by ‘feeding’, grooming and playing with it. If theinteraction is not goal-oriented, the user can focus solely on building arelationship with it. There are digital pet cemeteries where, after the use ofthe pet, the owner can lay it to rest.

How did the *$ ‘ symbol originate?

The origin of the dollar symbol ($ ) actually comes from the handwritten‘ps’, an abbreviation for ‘peso’ in old Spanish-American books. The word‘dollar’ has been derived from the Flemish or Low German word daler (in Germantaler or thaler), short for Joachimstaler, referring to a coin from the silvermines of Joachimstal in Bohemia. It was adopted as the name of the US currencyunit in the late 18th century Some believe it is US, with the S written over Uwith a flourish.

Why don’t we sneeze while we are sleeping?

Sneezing is a normal physiological phenomenon caused by irritation in thenasal membrane. This may be due to an infection, allergy to pollens, dust orsmoke. While sleeping, we do not sneeze because the reticular process — a partof brain that controls sleep, does not allow many stimuli, including that of asneeze, to come into the central nervous system.

What is pina?

Pina in Spanish means pineapple, the fruit. A cocktail called pina colada,made with pineapple, rum, and coconut milk, is a common drink in Cuba andPuerto Rico. In the Philippines, the fibre extracted from the leaves of thepineapple plant is used for making textile fabric called pina. Pina fabric isknown for its lustrous white colour, lightness, stiffness, and transparency. Itis used for making table linen, bags and mats.

What is future mail?

Future mail is a facility through which a person can send a letter — even tooneself — in the future. The sender can choose the time and date of deliveryand the letter will reach the address at that particular time. Beside letters,future emails can also be sent sometimes as reminders to oneself. While emailis all about speed and in stant messaging, this facility can be timed. Manyfind this the best way to capture feelings and freeze them. Future mailbusiness is especially picking up in China where service agencies deliverletters, flowers and gifts in the future.

What is the Bridge of Sighs?

The Bridge of Sighs, in Venice, Italy, houses two overlapping corridors andwas built at the beginning of the 17th century. It served as a link between theOld Prisons and the New Prisons in the Doge’s Palace situated beyond thePalazzo river. The name ‘Bridge of Sighs’ is an invention of Romanticliterature: Legend has it that from this bridge one could hear the sighs of thecondemned as they were led to prison.

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What is the origin of the copyright symbol?

The copyright symbol originated in the US copyright law, according to whicha work was required to have a proper copyright notice. Without this notice, thework would not be protected by copyright. The copyright symbol is C in a circleor), and its original meaning is to indicate that copyright has been obtainedfor the work on which it is displayed.

What is a cosmic microwave?

Just after the birth of the universe, the atmosphere was extremely dense andglowing white hot. Through the ages, the universe has been cooling — a processthat is still going on. Light waves from a very distant part of the earlyuniverse reached the earth, making it possible to see the glow. However, sincethe universe is still expanding, the frequency of the waves of visible lightchanges to microwave frequency This occurs due to the relative motion of eitherthe source or receiver of the waves or both, with respect to each other. Thesewaves, originating in the early stage of the cosmos, are cosmic microwaves.

What is Fat Tuesday?

Fat Tuesday (also known as Mardi Gras and Shrove Tuesday among other names)is the name given to the last day of epiphany or the day before Ash Wednesday,which marks the beginning of Lent? The word Fat (Gras in French) referred tothe ritual of eating sugary fat-filled foods before Lent, when rich foods aregiven up. In some customs, it refers to the entire season of epiphany wherepractices like wearing masks and costumes, dancing, sports competitions,parades, etc were held before the fasting and religious obligations of Lent.Fat Tuesday is also Mardi Gras, the festival in New Orleans, Louisiana.

Who invented soap bubbles? \

The history of soap bubbles is as old as that of soap. But bubbles are nolonger simply soap and water. Invented by Taiwanese bubble solution expertJackie Lin, the top-secret solution contains a polymer that allows bubbles toresist evaporation. The polymer reacts with air to harden three to four secondsafter a bubble is blown. With little or no disturbance, the bubbles can last aslong as 10 days and can be caught with dry hands without popping.

What is latte art?

It is art in a coffee cup — the pattern is formed when milk and shots ofespresso are poured into a cup of coffee. It could get a designer touch,depending on the expertise of the person serving it. This art could take theform of a creamy-looking heart, a flower, leaves, even cartoon faces, anythingwhich can fit into the cup. All the artist needs is the espresso machine and adeft hand. Latte art takes its name from the Italian caffelatte, meaningcoffee-milk.

Why is a theatre screen called silver screen?

Since the advent of films in the early 1900s, theatres have been trying tooptimize their viewing quality During the 1920s, movie producers began toincorporate silver because of its reflective qualities, which delivered abetter image. Eventually the use of silver lenticular screens would fall out offashion as alternatives became available. But because of the early prevalenceof silver in the production of screens, the term “silver screen” stuck.

Why are the Nazca drawings one of the great mysteries ofarchaeology?

In the hot deserts of southwest Peru are some immense, mysterious drawingscalled geoglyphs. Huge geometric patterns, spirals and figures of animals, andthousands of straight lines are immaculately drawn on the desert surface. Knownas the Nazca Lines, after the Nazca Indians who lived there in ancient times,the drawings have mystified scientists ever since they were discovered in the1920s. From the ground level, the drawings seem like a confused mass of lines.Only when viewed from the air, they convey a definite pattern. Scientists feelthey could represent an astronomical calendar, or were part of a religiousritual.

Which plant has the biggest seed in the plant kingdom?

The nut of the coco de mer, also called giant fan palm, double coconut,Seychelles nut, or Maldive coconut, is considered to be the biggest nut in theentire plant kingdom. It is the size of a coconuty and weighsaround 27 kg. The alm is found only in the islands of Praslin and Curieuse ofSeychelles in the Indian Ocean, and its botanical name is Lodoicea Maldivica.It is a rare species. The nuts were well-known as they were always floating inthe sea around Seychelles, but their source was discovered only in 1768.

What is cruel accounting?

There are two methods of maintaining accounts of a business enterprise,namely cash method and accrual method. In cash method, revenues/expenses aretaken into account only when hard cash has been received/paid. In accrualmethod of accounting, revenues are recognized the moment goods or services arepr(|Mg

vided. Both revenue and expenses are

recorded, regardless of income or out go in terms of cash. The accrualmethod provides better matching of income and expenditure than cash method, butis complicated, errorprone and costly No wonder people call it cruelaccounting.

What is a scale model?

A scale model is a representation or copy of an object that is larger orsmaller in size. Its size is proportionate to the original size of the objectthat it represents. The proportion is often shown in some ratio eg 1:10, whichmeans one inch of scale model is equivalent to 10 inches of original object.Very often, the scale model is smaller than the original and is used torepresent an original object, an imagination or model for an upcoming project.Scale models are built for many cars, buildings, landscapes and hugeprojects.

What is cybertecture?

It is architecture in another form, the creation of living and workingspaces which are a harmonious blend of technology, multimedia, intelligentsystems and user interactivity. These spaces can be customized and theresidents can claim to be the world’s most connected community. Cybertectureeven allows a person to select preferred background music. One suchcyberstructure is coming up on an area of 32,000 square metres in Mumbai calledthe Cybertecture Egg. It will have 13 floors of offices, and include a featureto monitor occupants’ health, besides virtual scenery which can be changed.

What was Indian mythological figure Rishyashringa or Shringirishifamous for?

Shringirishi, son of rishi Vibhandak and descendant of Lord Brahma, was anoble rishi. He was famous for performing Puttreshthi and Parjanya yagna. Heperformed Parjanya yagna to the rain god to help King Rompad overcome famine inhis kingdom, Ang Desh (Bihar). On an invitation from rishi Vashishtha, heperformed the uttreshthi yagna for King Dasharath, and four sons — Rama,Laxman, Bharat, and Shatrughna — were born to him. It is believed Rishyashringaled the way for the Mahanadi river from Sihoba, Chhattisgarh and em- phasizedwater management. There are 64 temples and ashrams dedicated to him.

How did the term French leave originate?

French leave primarily means taking leave without permission from work. Somebelieve it is meant to convey the act of leisurely desertion from a militaryunit. Being away on leave from one’s post or duties has its roots in the 17thcentury and does not so much have its origins in cowardice but in a Frenchcustom of leaving a party without saying goodbye or thanking the hosts. Theterm is still in use in the Indian Navy for sailors who overstay on land.

What is crowdfunding?

The crowdfunding approach has its precedent in charity. It is inspired bycrowd sourcing, that describes the collective cooperation, attention and trustby people who network and pool their money together, usually via the internet,to support efforts by other people. Crowdfunding occurs for purposes likedisaster relief, artistes seeking support from fans and political campaigns.Crowdfunding is now receiving attention from both commercial and socialentrepreneurs, as social media, online communities and micropayment technologymake it straightforward to secure donations from potentially interestedsupporters at very low cost.

What is guerrilla advertising?

Guerrilla advertising encompasses all forms of non traditional methods ofcommunication. They can be open and honest like environmentally friendlyhigh-impact street advertising or subversive like supermar kets pumping up thesmell of fresh bread at the entrance. Guerrilla advertising is exposure that isunconventional and unexpected. It can be anything from street teams in costumeto abnormal promotional exhibits to provocative street poster campaigns.Basically, guerilla advertising can be anything that is not used on a massscale already.

What is the Sidewalk Catwalk?

The Sidewalk Catwalk is an unorthodox fashion show on display from June 24to September 3. The show has a collection of 33 mannequins; each dressed by adesigner and is staged on the streets of the Garment District in New York.

Who is the Omega man?

The Omega man is an ordinary, nextdoor, happy-go-lucky chap, who may or maynot have a regular job, prefers to stay with his parents, and likes to staysingle. He has no qualms about cooking his meals and doing his laundry TheOmega man is the antithesis of the Alpha male. He does not set any goals forhimself and stays out of the rat race. Yet, he does not consider this traitless masculine. This new-age man is finding voice in today’s movies.

What are cookies in computer language?

A cookie is a text string that is included with Hypertext Transfer Protocolrequests and responses. Cookies are used to maintain information as younavigate different pages on a website or return to the website at a later time.Cookies cannot be used to run code (programmes) or deliver viruses to yourcomputer. One of their primary purposes is to provide a convenience featurethat you can use to save time — it tells the web server that you have returnedto the page. If you personalize web pages or register for products andservices, a cookie helps the page server recall your specific information, likebilling address, shipping address.

Why do tornadoes usually spin anti-clockwise in the northernhemisphere, and clockwise in the southern hemisphere?

The spin in the two hemispheres is explained by the coriolis effect, whichstates that the earth, when viewed from the poles, rotates anti-clockwise inthe northern, and clockwise in the southern hemisphere. Hence, thunderstorms(which usually travel from the equator to the poles) tend to veer to their leftin the northern and right in the southern hemisphere. Tornadoes which occur ina particular area tend to inherit their spin from the direction of theprevailing winds, but this phenomenon is evident in only in largetornadoes.

What is albedo?

Albedo is a term used in reflectivity It is derived from Latin and means‘whiteness’. The albedo of an object is a measure of how strongly it reflectslight from sources like the sun. It is given as a number from 0 (dark) to 1(bright). It is the ratio of total reflected to incident electromagneticradiation, and is an important expression used in climatology, astronomy,computer graphics and computer vision.

Is smoking hookah better than smoking cigarettes?

It is a myth that smoking a hookah is safer than smoking cigarettes becausehookah smoke is filtered through water before it is inhaled. Recent studieshave found that hookah smokers actually inhale more nicotine than cigarettesmokers because of the massive volume of smoke they inhale. A recent WorldHealth Organization advisory laid that a typical one-hour hookah sessionexposes the user to 100-200 times the volume of smoke inhaled from a singlecigarette. Even after passing through water, the smoke produced contains highlevels of toxic corn pounds, including carbon monoxide heavy metals andcarcinogens.

What is the Albertopolis?

Albertopolis is the nickname for the area around South Kensington in London,between Cromwell Road and Kensington Gore, which contains a large number ofeducational and cultural sites, including Imperial College, London, NaturalHistory Museum, Royal Albert Hall, Royal College of Art, Royal College ofMusic, Royal Geographical Society, Science Museum, Victoria and Albert Museum,Albert Memorial.

What is neurolaw?

Neurolaw is a new discipline that studies the effect of neuroscientificevidence on law and legal cases. It also sets standards as to how neuroscienceshould be used in relation to the legal system. It is believed that neurolawcould play a more decisive role in cases involving rape and murder, wheredetection of the truth becomes im- perative. Proponents of neurolaw sayneuroscience could have a huge impact on guilt, quantum of punishment, anddetection of lies and biases.

What is a hermit crab?

The hermit crab is a type of crab that doesn’t have a very hard shell. Sinceits shell is not strong enough, it uses old shells of other animals forprotection, especially that of old whelk. This habit of living in a second-handshell gives rise to the popular name ‘hermit’ crab. Most hermit crab specieslive on the ocean floor, though there are many that live on land. Femaleterrestrial hermit crabs must return to the sea to breed. Hermit crabs areinvertebrates, omnivores, and scavengers.

What is a banana problem?

The term comes from the story of the little girl who said, “I know how tospell ‘banana’, I just don’t know when to stop”. The banana problem basicallymeans not knowing where or when to stop. It is usually used in computerprogramming when an algorithm with improper termination commands leads torepetition. It also applies to a web design, which is subjected to featurecreep or the rapid expansion of features which complicate the simpledesign.

What is Operation Smile?

Based in Norfolk, Virginia (USA), Operation Smile is a non-profit medicalcharity NGO with branches in more than 50 countries, including India, providingremedial surgeries to children with cleft lips and cleft palates. Establishedin 1982 by Dr William Magee and Kathleen S Magee, Operation Smile organizesinternational volunteer missions, coordinates training for physicians and helpshost countries in treating these medical complications. Operation Smile* hasprovided free cure to nearly 1,50,000 children and young adults across theworld.

Who invented the kite and when?

No one knows exactly how or who invented the first kite. It is thought thatthe earliest use of kite s was among the Chinese, approximately 2,800 yearsago. The kite was said to be the invention of the famous 5th century BC Chinesephilosophers Mozi and Lu Ban. By 549 AD, paper kites were being flown — in thatyear a paper kite was used as a message for a rescue mission. Ancient andmediaeval Chinese sources list other uses of kite for measuring distances,testing the wind, lifting men, signalling, and military communication.

What is the White Revolution?

In India, Gujarat and Rajasthan has excess production as compared to localconsumption of milk. In 1970, the National Dairy Development Board initiatedactivities like building veterinary centres, milk chilling centres, processingplants and strengthened the milk cooperative movement based on Anand Milk UnionLimited (AMUL). This was done through Operation Flood, with aid from the Foodand Agriculture Organisation in the form of butter oil and milk powder. Thisushered in the White Revolution in India, making it the world’s largest milkproducing country.

What is a nap pod?

A nap pod is a sleep chair designed like a cocoon to allow office-goers apower nap. Companies are opting for nap pods as part of their furniture, as acat nap is being increasingly believed to refresh a person and increaseproductivity. The chairs are designed ergonomically to improve blood supply tothe back and head; the cocoon-like structure keeps out office noise. There isalso an alarm to wake up the sleeper.

What are transparent soaps made of?

Transparent soaps are made of glycerin, and are partly soap and partlysolvent. Sodium hydroxide causes crystals to form in soap, which is why thesoap becomes opaque. In order to make it transparent, the soap has to bedissolved in enough solvent to make the crystals so small that light passesfreely through, making the soap look transparent. There is no magic number whenit comes to the quantity of solvent required. A good way to find the rightquantity of solvents is to start by calculating a 60:40 soap-solvent ratio andthen changing it to a 50:50 soap-solvent ratio.

How does a computer or laptop keep track of time even when it isswitched off?

A desktop PC has a lithium cell or battery (the same is used in digitaldiaries) called a BIOS cell inside the CPU, and attached to the motherboard,which keeps track of time even after the computer is powered down, whereas inlaptops, the battery of the laptop itself is used to keep track of time. Thisbattery also saves the settings required during a boot operation.

What is carnival glass?

Carnival glass is pressed glass, meaning that hot molten glass which may ormay not contain colour of its own is poured into metal moulds and conforms totheir shape. While the glass is still hot, various solutions of metallic saltsare sprayed onto the surface and the piece is reheated. The result is a pieceof iridescent glassware with a rainbow-hued finish. Many pieces of carnivalglass feature a distinctive marigold colour with random swirls of other coloursstrewn throughout the glass. Carnival glass originated as a glass calledIridill, produced in 1908 by the Fenton Art Glass Company. Iridill was inspiredby the fine blown art glass of makers like Tiffany and Steuben, but Fenton soldit cheap. They were used as carnival prizes and thus the name.

What is the origin of the term chutzpah?

The word chutzpah entered the English language in the late 19th century Itis supposed to have been derived from khutspe, belonging to the Yiddishlanguage Khuptse means impudence or gall. Khuptse itself was derived from theHebrew word hutspah. Today, chutzpah means supreme self-confidence, couragebordering on arrogance, audacity or nerve. The words chutzpa, hutzpah andhutzpa are its variants.

What is Germany’s official name?or gall

Because of Germany’s geographic position in the centre of Europe and itslong history as a disunited region of distinct tribes and states, it has manyvarying names in different languages, perhaps more than for any other Europeannation. For example, in German, the country is known as Deutschland, in Frenchas Allemagne, and in Polish as Niemcy However, the official name of Germany isBundesrepublik Deutschland. It is also known as the Federal Republic ofGermany.

What is a halfalogue?

It is half a dialogue. For a person lis- tening in on a phone conversation,only half is audible. This audible half is termed halfalogue. Those who listenin — or are forced to simply because they happen to be in the vicinity — onsuch conversations generally find a halfalogue irritating. But a one-sidedconversation usually piques a person’s interest into overhearing what is beingsaid.

Who is a soul surfer?

The first published mention of soul surfer was in 1963, in an instrumen-tal‘Soul Surfer’ by Southern Californian surf guitarist Johnny For-tune. It wasintended to harness the popularity of the ’soul’ movement in music, m 1969,theologian Tom Blake’s ‘Voice of the Wave’ examined the re-

ligious elements of surfing. The Soul Surfer expresses himself through hisunity with the breaking wave, using his body to translate the essence of thewave’s spirit into art with no care for fame.

What is a bonobo?

The bonobo (pan paniscus) is a great ape most closely related to thechimpanzee. It is the least known of the great apes because it lives in aremote rain-forest region of central Africa, and was identified as a speciesonly in 1933. Because of the similar morphological traits (physical appearance)between bonobos and humans, some anthropologists consider the bonobo to be thebest living prototype for the common ancestor of humans.

What is the ‘Thor’s Hammer’?

Mjollnir is the hammer of Thor, a major god associated with thunder in Norsemythology. Distinctively shaped, Mjollnir is depicted as one of the mostfearsome weapons, capable of levelling mountains. Thor is associated withstrength and the protection of mankind. Ultimately stemming fromProto-Indo-European religion, Thor is a prominently mentioned god throughoutthe recorded history of the Germanic peoples.

How did the handshake originate?

The origin of the handshake is difficult to specifically determine. HerbertSpencer in his book “The Principles of Sociology”* mentions that two Arabs metin a desert, accepting that they wouldn’t kiss each other’s hand and only claspit, as kissing was consid ered an insult. A more practical ori gin comes frommediaeval Europe, where kings and knights would extend and grasp each other’shand as a demonstration that they did not pos sess concealed weapons andintended no harm to each other.

From which language is the term ‘gymnastics’ derived?

The term ‘gymnastics’ is derived from the Greek word ‘gymnos’, meaning toexercise naked, a rule that applied in ancient Greece to all exercisespractised in the gymnasium by male athletes. It was done so as to increase anappreciation of the male body and as a tribute to the gods. Of the modernevents currently considered to be gymnastics, only tumbling and a primitiveform of vaulting were known then.

What is email apnea?

Email apnea is the stress caused by the inability to process emails andconnect even as mails flood the inbox. It is marked by a suspension ofbreathing, shallow breathing or hyperventilating while checking mail.Researcher Linda Stone coined this term after realizing that many people gothrough this process every morning, the mind whirling from mail to mail,filing, forwarding etc. She also found the effect of this kind of apnea ongeneral health to be negative in the long term.

— Sanjay Singh, Bhopal

What is time dilation?

In the theory of special relativity the slowing down of a clock asdetermined by an observer who is in relative motion with respect to that clock,is called time dilation. In this phenomenon, a person finds a clock (or othertime device) similar or identical to their own, ticking at a slower pace,making the observer believe that time has “slowed down” for the other clock butin reality, tune passes at a constant rate. For example, as a spacecraftapproaches, to an observer on earth, if he watches the clock on a spacecraft,it will seem that the clock is ticking slower than their own, as a result ofrelative motion.

What is marketing myopia?

The term was first used by Theodore Levitt, an economist and editor ofHarvard Business Review, who is also famous for the term ‘globalization’.Management gurus define marketing myopia as a company’s short-sighted,ternporary or narrow-minded approach while marketing their product. Companiesneed to adapt themselves to the changing market. When a firm changes itsmarketing focus from customer to its product or the company itself, it is alsocalled myopia. A classic example is Hindustan Motors, which failed to changewith the economy

How is market size calculated?

Market size refers to the total revenue generated through the sales of apar- ticular good or commodity The most basic methodology is to multiplycustomer base with its wallet share for a typical customer. For instance, tocalculate market size of toothpaste in India, we need to find the product ofthe number of toothpaste buyers across India with the price of toothpaste. Amore accurate estimate can be found by segmenting the customer base as perincome or geography, as they dictate the money spent on a particularcommodity

What is the anti-sense gene?

The term anti-sense comes from the fact that messenger RNA is synthesizedfrom one of the two strands of the DNA double helix — that strand is called thetemplate, or sense strand. The complementary strand of DNA is called theanti-sense strand. The two DNA strands— sense and anti sense -—arecomplementary toeach other and form a double helix. The two RNA strandsproduced from these DNA strands are also complementary When bound into a doublehelix, the RNA strands cannot function to produce proteins.

How is the date of Buddha’s birthday celebrationdetermined?

Traditionally Buddha’s birthday is known as Vesak or Visakah Puje Vesak isthe major Buddhist festivel of the year as it celebrates the birthenlightenment and death of the Bud dha on the one day, the first full moon dayof the sixth month of the Bud

dhist lunar calendar, or the fourth month of the Chinese calendar or in May,(except in a leap year when the festival is held in June). This celebration iscalled Vesak, the name of the month in the Indian calendar.

What is sunlighting?

A take-off from moonlighting — which means taking up a second job in theevening — sunlighting means taking time off from one’s day job to fit in otherwork and be paid for it. Sunlighting has a slightly adverse meaning: a persontakes up a second job, and it begins interfering with the first job. Sometimes,moonlighting stretches into the day, and turns into sunlighting.

What is sweat equity?

The phrase ’sweat equity’ refers to equity shares given to the company’semployees on favourable terms, in recognition of their work. With sweat equity,employees become part owners and participate in the profits, apart from earningsalaries. The Companies Act defines ’sweat equity shares’ as shares issued toemployees or directors at a discount, for providing knowhow or making availableintellectual property rights or value additions.

What is a super galaxy?

A galaxy is a group of large number of stars in the sky which have generallythe same origin of evolution, such as our Milky Way. A galaxy may containbillions of stars. A cluster of galaxies, which may have up to 10 or even moregalaxies is called a local group. Clusters of galaxies are known as a supergalaxy, or a super cluster. This may have up to 50 or even 1,000 galaxies. TheMilky Way is a member of the Virgo super cluster.

Who is dubbed patient zero?

Patient zero is the first patient who indicates the outbreak of a disease,and may help indicate its source and possible spread. The term was used by DrWilliam Darrow to refer to the spread of HIV in North America, which showed how‘patient zero’ had infected multiple partners with HIV, and how the virus hadspread across the world. Journalist Randy Shilts wrote about patient zero,Gaetan Dugas, a promiscuous flight attendant, based on Darrow’s findings.

What is a Jovian planet?

Jovian planets, also known as gas giants, is a collective term for Jupiter,Saturn, Uranus and Neptune. The term Jovian came from planet Jupiter, whichdescribes the other gas giants in our solar system which are like Jupiter.These planets are surrounded by a number of moons and rings and their rotationis faster than terrestrial planets. Jovian planets have a dense core surroundedby a huge layer of gas which is made up of hydrogen and helium.

What is a baker’s, dozen and how did the phraseoriginate?

Baker’s dozen means 13, instead of 12. The tale behind its origin is that amediaeval law specified the weight of bread loaves, and any baker who suppliedless to a customer was in for dire punishment. So bakers would include athirteenth loaf with each dozen just to be safe. It is said that during goodharvests, bakers sold one excess loaf to middlemen. A baker’s dozen takes onimportance in large families, where that little extra goes a long way

What is a vaudeville show?

Vaudeville was a theatrical genre of entertainment in the United States andCanada from the early 1880s to early 1930s. Each performance was a series ofseparate, unrelated acts grouped together. They included popular and classicalmusicians, dancers, comedians, magicians, female and male impersonators,acrobats, even scenes from plays and movies. Called “the heart of American showbusiness”, vaudeville was very popular.

Who is a downager?

A downager is a person who acts younger than his or her age. There is agrowing trend among women aged over 60 to live it up, hence the term dowagerhas been reinvented as downager. A study of independent, socially activeAustralian women found them working, studying, starting businesses and changingcareers at the age of 60 and above. Downager reflects the “act younger, liveyounger” attitude of women who were earlier thought of as grandmotherly,retired individuals.

How does calcium carbide ripen mangoes?

For reasons of safe transportation of fruits, mangoes, bananas etc arepicked before they ripen fully Slightly green harvested mangoes are subjectedto small containers of calcium carbide (CaC2) with a plastic covering. CaC2reacts with the moisture in the air to release acetylene (or ethyne) gas, whichlike ethyleneis — a chemical substance produced by fruits to accelerate thenormal process of fruit maturation — is a ripening hormone. Industrial-gradecalcium carbide contains arsenic and phosphorus, and its use for the purpose ofripening is illegal in many countries.

What is wet wing in aeronautical terms?

A wet wing is an aerospace engineering technique where an aircraft’s wingstructure is sealed and used as a fuel tank. By eliminating the need for fuelbladders, aircraft can weigh less and offer improved performance. Wet wings arecommon among civilian designs, from airliners to small general aviationaircraft. Because tanks are an integral part of the structure, they cannot beremoved, and require access panels for routine maintenance and visualinspections.

Who, or what, is Attaboy?

Attaboy is an alteration of ‘That’s the boy!’ It Is used to cheer somebodyon and to express enthusiastic encouragement or approval to a man or boy. It isan act of congratulating somebody on an achievement. Example: he receivedseveral attaboys from the top management after the presentation.

What is gas flaring and why is it done?

In chemical factories, oil refineries, oil wells, rigs and landfills,gaseous waste products and sometimes even non-waste gases produced are routedto an elevated vertical chimney called a gas flare and burnt off at its tip.This is called gas flaring. Waste gases are subjected to such a process eitherbecause the gases are waste or it is difficult to store and transport them.Non-waste gases are burnt off to protect the processing equipment whenunexpected high pressure develops within them. Gas flaring in oil rigs andwells contribute significantly to greenhouse gases in our atmosphere.

What is Bafana Bafana and how does it get its name?

The word ‘Bafana’ is a Zulu word, plural for ‘umfaan’, meaning boy. There isalso a movie about Mandela in jail called “Goodbye Bafana”. Bafana Bafana isthe national football team of South Africa and is controlled by the SouthAfrican Football Association, which will be hosting the 19th FIFA World Cup inJune 2010. Bafana Bafana, meaning Boys Boys, was coined by three Sowetan sportsreporters in 1992, shortly after the readmission of South Africa to worldfootball. South African football team members wear blazers with a springbok onthe left breast pocket and are also referred to as Springboks.

What is an aggressocracy?

Aggressocracy is a society in which the most aggressive members rise to thetop. The Greek lexicon describes it as a social sphere or group consisting ofor dominated by predatory or conquest-oriented individuals. Aggressocratichierarchies were once structured by penis length, but that was laterchanged.

Who won the first Paime d’Or at Cannes?

The Palme d’Or (Golden Palm) is the highest prize awarded to the director ofthe best feature film at the annual Cannes Film Festival. It was introduced in1955 by the organizing committee, and the first was awarded to director DelbertMartin Mann Jr for his film “Marty”. The Palme d’Or was established as the filmfestival’s highest award until 1964, when it temporarily resumed awarding GrandPrix due to copyright problems with the Palm. In 1975, the Paime d’Or wasreintroduced and became the symbol of the Cannes Film Festival.

What is biomagnification?

Some compounds are neither recycled by decomposers nor are they releasedinto the atmosphere. Instead, they remain in the ecosystem in virtuallyunchanged form as they are passed from one organism to another by predation.For example, if a large fish consumes five small ones every day for severalyears, some of the compounds in their flesh is transferred to the larger fish.Over time, the larger fish accumulates these compounds. An example is thepesticide DDT — its toxic effects may not be apparent in the little fish butaccumulation in the larger fish allows the effects to be magnified. Hence, theterm biomagnification.

What is apogee?

Apogee is the point in an orbit most distant from the body being orbited.With reference to earth, it is the point in the orbit of a heavenly body,especially the moon, or a man-made satellite, which is farthest or most distantfrom the centre of the earth. It is also the farthest or highest point — theapex or climax. Perigee is the opposite of apogee and is the point in the orbitwhich is nearest to the earth.

What is the difference between rights and bonus issue?

Bonus issues are shares issued free of charge to shareholders. When acompany accumulates a large fund from profits, much beyond its needs, thedirectors may decide to distribute a part of it among the shareholders in theform of bonus. Once a bonus is issued, the price of the shares is likely todrop as the value of the company’s assets is now spread over larger number ofshares. Right shares are issued to existing shareholders who have the privilegeto buy a specified number of new shares from the firm at a specified pricewithin a specified time. A company can opt for a rights issue to raise capitalunder secondary market offering.

What is the Yellow Revolution?

The growth, development and adoption of new varieties of oilseeds andcomplementary technologies nearly doubled oilseeds production from 12.6 mt in1987-88 to 24.4 mt in 1996-97, catalyzed by the Technology Mission on Oilseeds,brought about the Yellow Revolution.The term also stands for the People PowerRevolution in Phillipines in 1986 against then President Ferdinand Marcos. Itwas a series non-violent protests where demonstrators used yellow ribbonsduring the arrival of Ninoy Aquino.

What is rumourtrage?

Rumourtrage is the practice of spreading false news about a company, leadingto a drop in its stock price, and followed by increased trade in its shares.This is usually done before a takeover bid. Rumourtrage is common in thecorporate world and authorities have found it tough to stamp out the practiceas it hinges on hearsay. It is especially used by traders when the market isvolatile.

Why do people sweat when theyare frightened?

Fight or flight are two universal responses to any stressful orlife-threatening situation in every animal, including humans. In case of severestress, the sympathetic nervous system is stimulated, which is meant fortackling such situations. It causes the release of adrenaline or epinephrinefrom the adrenal gland and nerve endings, this results in manifestations ofsymptoms of fright like sweating, increased heart rate, nervousness, pupildilation, goose bumps, increased muscular and mental activity and blood supplyto the brain and muscles.

What is the Kuiper Belt?

The Kuiper belt is a region of the solar system beyond the planets,extending from the orbit of Neptune. It is similar to the asteroid belt,although it is far larger — 20 times as wide and 200 times as massive. Like theasteroid belt, it consists mainly small bodies or remnants from the solarsystern’s formation. The Kuiper belt objects are composed largely of frozenvolatiles (termed ‘ices’), such as methane, ammonia and water. It is home to atleast three dwarf planets — Pluto, Haumea and Makemake. Pluto, discovered in1930, is considered its largest member.

Which was the first major language of Europe?

Most historians agree that Semitic was the mother of all European languages,including a few Asiatic languages. But Semitic had its birth in Asia (Syria andPalestine), so it cannot be called the first indigenous language in Europe. Thefirst recorded indigenous language in Europe was an evolved form of ancientPhoenician, which later travelled north and west to the budding civilization inGreece where this language (crude with just around 22 characters) was developedby the addition of vowels. Thus, ancient Greek was the first major language ofEurope.

Who invented the helmet and what is it made of?

The oldest known use of helmets was by Assyrian soldiers in 900 BC. Theywore thick leather or bronze helmets to protect the head from blunt objects,sword blows and arrows in combat. Soldiers still wear helmets, now often madeof lightweight plastic material, to protect the head from bullets and shellfragments. Today’s armed services use high-quality helmets made of ballisticmaterials such as Kevlar, which have excellent bullet and fragment stoppingpower.

What is a coco taxi?

Coco taxis are the Cuban equivalent of a rickshaw — a three-wheeled, fibreglass egg-shaped vehicle with two seats glued to a moped. They are called sobecause they are almost like spherical giant coconuts. Their plastic and fibreglass body, which looks round from the back and sides, forms a protectivecanopy around the passengers. They tend to flock around busy tourist areas inCuban cities. Coco taxis, powered by a 75cc two-stroke petrol engine are noisyand more affordable than a regular taxi.

What are time dollars?

Time dollars are the credit a person earns hourly in a Time Bank, set up tofacilitate people in a community. A member of a Time Bank earns it by doingsomething for someone in the community, like baby-sitting or running an errand.After the time dollars are credited in the member’s account, he can spend it onwhatever he needs. It is a sort of barter system which is serving to bondcommunities and has turned into a social change movement in 22 countries.

What is the origin of the term Bluetooth?

Bluetooth is the anglicized form of the Danish word Bletand — Ble meaningblue — the victory title given to the 10th century King Harald Gormsson. Haraldwas born in circa 935 and ruled as King of Denmark around 958 and as King ofNorway around 970. Bluetooth technology was invented in 1994 by Swedish companyEricsson, which found it appropriate to name it after the Scandinavian king whohad united several Danish tribes and parts of Norway into a single kingdom. Theimplication is that a Bluetooth does the work of uniting differentcommunication protocols into one universal standard.

What is the Lady Macbeth Effect?

Lady Macbeth, a character from Shakespear’s play “Macbeth”, had plotted tokill the king and would repeatedly wash her imaginary bloodstained hands,hoping it would wash away her sins. The Lady Macbeth Effect describes apsychological condition in which people who have done something wrong feel aneed to wash their hands or body in order to clear their conscience. They tendto think that physical cleanliness can be a substitute for moral purity.

What is a barcode?

A barcode is an optical machine-readable representation of data on certainproducts. It can be read by optical scanners called barcode readers or scannedfrom an image by special software. It is the small image of lines (bars) andspaces affixed to retail store items, identification cards and postal mail toidentify a particular product number, person or location. The code uses thissequence to represent numbers and other symbols. A barcode symbol typicallyconsists of five parts: a quiet zone, a start character, data characters(including an optional checkcharacter), a stop character, and another quietzone. There is no standard barcode.

What is brand interest?

Establishing a brand in the market is the true art of marketing. It’s notthe product being consumed, but rather the image one has of it. Building abrand is not simply giving a product a name, but also creating an experience.This means keeping in mind the contact people have with the brand. A brand is aname, but when it is powerful, it makes a person think of much more: this isbrand interest.

What does breaking bread mean?

Breaking of bread refers to the rite of Holy Communion by Christians. In theGospel of St Mathew, 26:26, it is mentioned: While they were at supper, Jesustook bread, said the blessing, broke it, gave it to his disciples and said:‘Take this and eat it, this is my body’. In other places also in the Bible,wherever the breakingof bread is mentioned, it refers to the celebration of theHoly Communion by Christ himself, or by the early Christians.

Dr. Ashok Kumar Sharma, Taxidermist, M.A.(History); Certificate inTaxidermy(Madras); Certifate in Library Science (TOPPER-ML Sukhadia Uni.Udaipur,(Rajasthan) INDIA. Hobby: Cricket; Postal Stamp Collection andCollection of Quotations since 1981.

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